I watched a video at ABCNews.com last month. Tory Johnson recommended several ways of making extra money with social media tools (http://abcnews.go.com/video/playerIndex?id=9600813), one of which is Twitter.
Marriott also adopted Twitter as part of its social media strategy. After its renovation of 38 properties in UK and Ireland, Marriott invited celebrities and other Twitter users to share their Marriott experience with their followers.
I am not sure if these celebrities are already “fans” of Marriott or how much Marriott pays to the celebrities, but Gail Porter, Sarah Cawood, Angela Griffin, and Max Rushden are among those who have committed to this campaign. If you run a hotel or a restaurant, will you pay somebody to tweet about your business?
References:
CatererSearch.com: http://tinyurl.com/linchikwok02242010-3
Picture was copied from: http://www.webdesigncompany.net/social/
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