I watched a video at ABCNews.com last month. Tory Johnson recommended several ways of making extra money with social media tools (http://abcnews.go.com/video/playerIndex?id=9600813), one of which is Twitter.
Marriott also adopted Twitter as part of its social media strategy. After its renovation of 38 properties in UK and Ireland, Marriott invited celebrities and other Twitter users to share their Marriott experience with their followers.
I am not sure if these celebrities are already “fans” of Marriott or how much Marriott pays to the celebrities, but Gail Porter, Sarah Cawood, Angela Griffin, and Max Rushden are among those who have committed to this campaign. If you run a hotel or a restaurant, will you pay somebody to tweet about your business?
References:
CatererSearch.com: http://tinyurl.com/linchikwok02242010-3
Picture was copied from: http://www.webdesigncompany.net/social/
Last week, we discussed how more companies used AI to screen resumes and analyze job candidates’ performance in the initial interviews. We called for companies’ attention to the potential AI biases in hiring . This week, we will visit what job candidates can do to help AI pick us and recommend us for hiring. A. Writing a Resume Tailored to AI Screening First and foremost, job candidates must thoroughly research the job and the company to understand its job descriptions and organizational culture. From there, they can: Write the resume in Word and submit it as a Word document instead of a PDF file. Select a straightforward format and avoid using graphics, charts, or complex layouts that could confuse AI. Use headings effectively to help AI pick up the content it seeks, such as “Relevant Job Experience” and “Education.” Strategically pick the relevant keywords that match the job descriptions as the job candidates describe what they perform(ed) at work. Highlight their achievements a...
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