Skip to main content

How Would You Like to Work as A “Fashion Director” in a Hotel?

It is not difficult to imagine people working in a hotel as event planners, banquet sales managers, guest service managers, restaurant managers, or accountants. How about Fashion Director?

According to a news article reported by Christina Binkley in the Wall Street Journal, the boutique hotel chain W Hotels is going to announce their first Fashion Director on Feb 11, the day when the New York Fashion Week starts. The Fashion Director’s job responsibilities include designing staff uniform and special collections that are sold in the hotels, as well as styling the hotel rooms and public areas.

I can see why hotels use “Fashion Director” as a marketing tool to target a “chit” market, especially in the boutique hotel segment. There are a group of customers who like their hotel stays so much that they want to decorate their homes like hotels (unable to upload the video; please watch the video online at http://www.metacafe.com/watch/370699/latest_home_decorating_trend_hotel_chic/). Selling hotel products or the hotel “life-style” also help hotels generate more revenue. I stayed in a Marriott full-service hotel in Virginia last month. The hotel lists almost everything I can find in a hotel room in a catalogue, selling products as big as a complete king size bed at $3,220 and as small as a wash cloth at $4. With the signature of a fashion designer, hotels can hopefully increase both the unit price and the sales volume. Of course, hotels will not just hire anybody to be a Fashion Director, but would you consider working in the “Fashion Office” for a hotel chain?

References:
The Wall Street Journal: http://online.wsj.com/article/SB10001424052748704022804575041872922633184.html
Picture was downloaded from http://www.starwoodhotels.com/whotels/happenings/news/article.html?brand=WH&passion=&destinationID=&propertyID=&span=&startDate=&endDate=&newsId=0900c7b980a77fe8

Comments

  1. I think it was about time for this to happen! I was actually considering presenting an article next week that I found online.
    http://www.hotelsmag.com/article/445740-Portman_To_Design_5_Star_Beijing_Hotel.php
    It is about the new Portman Ritz Carleton opening in Beijing, which will include office and retail space. This is following the trend of having mixed-used structures fueled by economic and green motives. From an economical viewpoint, investors can gain by having the mall at the foot of the building or residential portion of the complex completed first, so while the mall is open and being rented out or residence are being sold, they will have a secure form of income while the hotel is being completed. From a green standpoint, office buildings are empty at nighttime and weekends; therefore it becomes “dead space” because the money that went into providing these spaces with air-conditioning, heating, plumbing, and electricity are not being used. In a mixed used building, all these systems are still being used at all times in either the shopping mall, hotel, or residence that uses the same system especially since hotel and residential areas are used 24/7.

    Now back to the article, it is common in Asia to have hotels built on top of shopping malls or department stores. It is also common for wealthy women in Asia to gather in their homes, drink tea and call up certain brands they favor and have the brand deliver a collection to their home. For example, a group of women like Dior, so a Dior representative will come bringing what they have for that season, and the women choose what they would like to purchase, instead of going out amongst the crowds of shoppers and hurting their delicate feet. I think this service is offered in many hotels already and the coordination of these “tea parties” will and should be offered as a service at boutique and luxury hotels.

    Hong Kong and Singapore for example are cities that Japanese, and now more Chinese, amongst others go to just for shopping and dining because of the lower tax for luxury goods and the bigger selection of them. They could care less about the biggest Buddha in the world or the traditional Chinese markets in Kennedy Town. Many of the hotels in Hong Kong are built connected to malls because of this “Shopping Tourism.” Having a “Fashion Director” would be common sense in these hotels such as these.

    I personally think it would be motivating and satisfying to work as a Fashion Director in a hotel, especially because I used to major in architecture design, it would definitely a position where I can tie my experiences and talents together.

    Lorenz

    ReplyDelete
  2. Thank you for the great insights, Lorenz. You pointed out several good points.

    I guess it also depends on a variety of factors. For example, the pupulation is very high in Asia, which pushes people to utilize their resources (land) as much as possible. Plus, everyone is trying to make some money if he/she own a land or real estate. In this sense, New York City, Chicago, San Francisco might not be that much different compared to Asia. I remember when I was in Lubbock, TX. People don't even want to build a two-story house because it is more efficient to live in a one story house. There are a lot of lands out there and people don't feel the need to use every inch of it.

    I also feel glad you decided to switch your major from architecture to hospitality. I look forward to reading more of your comments.

    ReplyDelete
  3. Here is another Hotel-Online.com article about retail in hotels: http://www.hotel-online.com/News/PR2010_2nd/Jun10_HotelRetail.html

    Let's Go Shopping: Hotel Retail Operations Contribute to Income and Guest Service (by Robert Mandelbaum)

    His discussion shows the breakdown of profit and relevant costs of retail operations.

    ReplyDelete

Post a Comment

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P

How Covid-19 will change the HR department? (by Vivian Tan)

With the current pandemic happening, many businesses are having a hard time. It is hard for them to maintain to pay all their employees, and many things have changed on how companies are running during Covid-19. Because of this virus, employees work from home and might lack the motivation to finish their tasks. Many businesses shut their doors infinitely and file for bankruptcy because it is hard to pay their employees, and there are not many businesses coming in. In the hospitality industry, the HR department must create policies and answer questions from the outbreak. It is also essential that they communicate with workers for any updates and make sure that it does not affect their daily operations.     When it comes to covid-19 concerns, the HR department should communicate with the employees for any updates on the virus, such as informing employees about policies, personal hygiene, posting signs around the workplace about symptoms of the virus, and wear masks. Also, asking employee