Skip to main content

The Internet: Something We Cannot Live Without

Yesterday, students in the hotel operations class and I toured the Embassy Suites (ES) Hotel in East Syracuse. Thanks to Mr. Thomas Olsen, the General Manager, and other executive members of the hotel, we got a chance to observe and hear some great ideas of hotel operations. Some highlights include:

1. It is not exaggerated to state that a hotel cannot operate without the Internet. ES is ahead of the game in terms of using iPhone apps and social media (we discussed this trend, e.g. on Jan 21st in this blog). Internet plays an important role in sales and marketing at the ES East Syracuse, which agrees to the industry trend. In 2009, a survey of the top 30 hotel brands suggested that every reservation channel is declining except for Internet. In 2010, 45% of hotel reservations are expected to come from the Internet.

2. In today’s economy, “adding value” is the way to survive. Guests at ES pay one price for the room but can enjoy complimentary cook-to-order hot breakfast and manager receptions. HHonor members also have free Internet access in the hotel. We discussed the free Internet trend in full service hotel before. I just received an e-mail from Marriott yesterday, telling me they are not going to charge me Internet fees if I earn my status to a silver member or above. I expect more and more hotels will provide free Internet service to repeat guests.

3. We have to love this business in order to stay in the industry. I saw people hate it and never want to come back, but I know more who love this industry. Everyone we met at ES is enthusiastic about their jobs. I can tell they are passionate about the business. Hospitality is a fun business, but it is not for everyone.

4. We know the ADR has not bounced back yet (e.g. Mar 8th discussion). However, it seems like the industry is picking up some business in the first quarter of 2010.

It was such a thorough and wonderful tour. If you were in the tour, do you have other “take-away” ideas you would like to share with us? Or, if you work in the hospitality industry yourself, do you have other ideas that may help us survive in this industry?

References:
Hospitality Net: http://www.hospitalitynet.org/news/154000320/4045702.html
Picture was copied from: http://tinyurl.com/linchikwok03102010P

Comments

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process.   The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix.     The empirical study about 7 Ps of home-sharing services   Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace

Can leisure and work-from-home demand stimulate extended-stay hotel growth beyond COVID-19?

The lodging industry is   struggling   to fill the empty rooms in 2020. For months, U.S. hotels are running at an occupancy of 50% or lower.     Not every segment   suffers the same impact from the pandemic, however. Demand for   home-sharing  facilities had already bounced back over the summer. Airbnb reported a higher booking than last year. Marriott’s home-sharing arm is also doing well, seeing a sevenfold increase in booking over last summer.     Similar to what a residential rental or home-sharing facility   offers , guestrooms in extended-stay hotels also feature a full-size kitchen or a kitchenette. Extended-stay hotels are designed for travelers who want to stay at a “home” when away from home. A guestroom at the Residence Inn Miami Sunny Isles Beach   Extended-stay hotels vs. home-sharing facilities     Because COVID-19 is primarily transmitted through direct or indirect human contacts, people are highly encouraged to avoid unnecessary human interactions, leading to more   con