Skip to main content

Coke or Pepsi: A Factor Influences Consumers’ Hotel Choice?

I did not notice people will choose a hotel over the others because of a soda sold in hotel’s vending machines. Actually, I never imagine anyone would. Well, I was wrong. According to USA today’s forum, soda brand may influence people’s decision in their hotel stays.

“Marriott and their brands have Pepsi, I avoid them. Hilton brands have Coke, so all other things equal, I go there.” Obviously, this is a response from Coke’s fan.

Selling what soda is often the corporate office’s decision. It deals with vender relationships and customer relationships. Pepsi and Coke have been always fighting with each other. Some people choose one over the other; some don’t care much. My point is yes, indeed, we need to listen to our customers. However, at the time when we cannot satisfy everyone (nobody can anyway), we have to make a choice. The key is whether we can satisfy our target customers’ need --- if our target customers like Pepsi, then we will work with Pepsi. If they like Coke, we will put Coke on the shell.

Assuming Coke and Pepsi has become an influential factor of hotel choice, what other “un-heard-of” factors that may affect customers' choices of a hotel stay?

References:
USA Today: http://tinyurl.com/linchikwok03052010
Picture was copied from: http://tinyurl.com/linchikwok03052010P

Comments

  1. Here is a similar discussion @ U.S.A. Today:

    Starbucks fans: Does Starbucks availability influence your hotel choice?

    http://content.usatoday.com/communities/hotelcheckin/post/2010/04/should-starbucks-go-into-the-hotel-business/1

    ReplyDelete

Post a Comment

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

How Covid-19 will change the HR department? (by Vivian Tan)

With the current pandemic happening, many businesses are having a hard time. It is hard for them to maintain to pay all their employees, and many things have changed on how companies are running during Covid-19. Because of this virus, employees work from home and might lack the motivation to finish their tasks. Many businesses shut their doors infinitely and file for bankruptcy because it is hard to pay their employees, and there are not many businesses coming in. In the hospitality industry, the HR department must create policies and answer questions from the outbreak. It is also essential that they communicate with workers for any updates and make sure that it does not affect their daily operations.     When it comes to covid-19 concerns, the HR department should communicate with the employees for any updates on the virus, such as informing employees about policies, personal hygiene, posting signs around the workplace about symptoms of the virus, and wear masks. Also, asking employee

The 2020 hospitality and tourism trends that will likely stay in 2021 and beyond

The COVID-19 pandemic had made an unprecedented impact on the   global economy   in 2020. The good news is the long-waited COVID-19 vaccines will   soon become available . Let’s hope that the coronavirus will disappear soon as we enter the New Year.     Looking back before we look forward   At year-end 2019, I predicted a few   2020 trends   in hospitality, retail, and tourism businesses. For example, I recommended that we should pay special attention to the following areas:      A shifting focus on food delivery, sustainable food, and quick-casual restaurants. Using AI and facial recognition in service operations.   The threats from Google, Amazon, and Airbnb as a (potential, new) giant tourism enterprise in the market.   Investors’ growing interest in boutique retail stores and hotels. Customer loyalty issues as more travel companies adopted the dynamic pricing strategy even in their frequent traveler programs.   Safety issues during travel.     Certainly, the global pandemic was not