Skip to main content

Mobile Coupons

Image
By
Target released a mobile coupon program yesterday. This program allows consumers to receive a hyperlink in text message. With the hyperlink, consumers can launch a website with coupon barcodes in their cell phones. Then, they can redeem the coupons by scanning the barcodes on their cell phones at the register (You may watch the embedded video for more detail).

On February 10, we discussed the returns of coupons in the mobile form (http://linchikwok.blogspot.com/2010/02/coupons-are-back-in-what-way.html). Hotels and restaurants, especially quick service restaurants, can certainly take advantage of this technology. However, as far as I know, the questions of who is using mobile coupons and how they are used still remain unanswered. Nevertheless, when the mobile coupon market becomes mature, we will see a variety of mobile coupon programs targeting different groups of consumers.

Do you want to try this new app in your smart phone? You may sign up for this service at the following website: http://bit.ly/alVBmI or by texting “coupons” to 827-438. If you have been using mobile coupons, what is your experience?

References:
Video was downloaded from: http://www.youtube.com/watch?v=eSd8oGjrnag
Picture was copied from: http://www.farmoreonless.com/?p=63
Labels:

Comments

  1. UnknownMarch 12, 2010 at 11:18 AM

    Very interesting technology, it works fairly well for me.

    ReplyDelete
  2. Linchi KwokMarch 14, 2010 at 1:59 PM

    I tried it. It was fine. I just don't like Target sent me the mobile coupon in Sunday morning. It would be better if I receive it on Thursday for my weekend's shopping trip.

    Similarly, it is important for hotels and restaurants to send the mobile coupons to the target customers on the right time. Some research on the profiles of mobile coupon users might help.

    ReplyDelete
  3. forex analysisOctober 25, 2012 at 3:37 AM

    It's amazing how technology bring more and new products.In the future more products will be developed and man kind will be happy with it.

    ReplyDelete

Post a Comment

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

By
Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with
4 comments
Read more

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

By
Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P
25 comments
Read more

In what ways will AI affect restaurant operations?

By
A new wave of industrial revolution is here --- AI (artificial intelligence) will change everything we do. Undoubtedly, AI can improve restaurant operations.     Menu Engineering and Quality Control    AI can provide insights into a restaurant’s menu offerings and pricing strategies based on consumer data and market trends. Restaurant owners can adjust the recipes/menu and price accordingly.     AI can help restaurants monitor food temperature, cleanliness, and safety procedures, ensuring they comply with health and safety regulations. For example, AI can remind a sushi chef to replace a sushi plate that has been “sitting” on the conveyor belt for too long with a more popular item.     Consumer Experience   AI can help restaurants create location-based, personalized marketing campaigns to reach specific and targeted customers at the right time. Then, AI-empowered chatbots, reservation, and table management systems can help restaurants answer customer inquiries, manage reservations, and
17 comments
Read more