Skip to main content

To Capture Those Customers Who Don’t Want to Leave Facebook

I feed my blog to my Facebook page and LinkedIn profile so that my friends in my social networks can read my blog there as well. Facebook also allows my friends to leave comments there, but such comments are not linked to my blog. Soon, I noticed a friend of mine only posted his comments on Facebook. I asked him why he does not want to post his comments on my blog. If he did, he would be able to interact with other people who are not my Facebook friends. He told he prefers “Facebook” over other channels because he only “Facebook” things. He is a perfect example of those who like Facebook so much that they don’t want to leave Facebook at all.

In order to capture these loyal Facebook users, businessmen try their best to work on the technology, allowing customers to place orders without leaving Facebook. Most of all, “fans” who follow a business are probably loyal customers already. Smart businessmen have come up with several solutions. Kim Boatman (Inc.com) introduced several Facebook business apps that help business keep their “fans” on Facebook:

· Shopping Tabs: it charges a $20,000 to $25,000 setup fee; “completion of the transaction is moved seamlessly to the retailer’s traditional website.”
· “Payvment” (not “Payment”): It is a free shopping cart app that allows Facebook users to make a payment through PayPal. However, consumers have to grant the access of this app before shopping. Items from different retailers can fit into one “Payvment” shopping cart.
· Alvenda: this app uses Web 2.0 technology. Consumers can shop either on Facebook wall or in newsfeed post. Other than this, I cannot find more detail descriptions from Boatman’s post.
· CartFly: it charges business 3% transaction fee, but only accepts Amazon Payments transactions.

I won’t feel surprised to see more new Facebook business apps in the near future. Like it or not, we had better know how to do business on Facebook. Do you agree?

References:
Inc.com: http://tinyurl.com/linchikwok03312010
Picture was copied from http://www.facebook.com/

Comments

Post a Comment

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

Can leisure and work-from-home demand stimulate extended-stay hotel growth beyond COVID-19?

The lodging industry is   struggling   to fill the empty rooms in 2020. For months, U.S. hotels are running at an occupancy of 50% or lower.     Not every segment   suffers the same impact from the pandemic, however. Demand for   home-sharing  facilities had already bounced back over the summer. Airbnb reported a higher booking than last year. Marriott’s home-sharing arm is also doing well, seeing a sevenfold increase in booking over last summer.     Similar to what a residential rental or home-sharing facility   offers , guestrooms in extended-stay hotels also feature a full-size kitchen or a kitchenette. Extended-stay hotels are designed for travelers who want to stay at a “home” when away from home. A guestroom at the Residence Inn Miami Sunny Isles Beach   Extended-stay hotels vs. home-sharing facilities     Because COVID-19 is primarily transmitted through direct or indirect human contacts, people are highly encouraged to avoid unnecessary human interactions, leading to more   con

The 7 Ps marketing mix of home-sharing services: Insights from over one million Airbnb reviews

The 7 Ps marketing mix framework is a widely used managerial tool that helps businesses identify the principal components of a service product. The 7 P elements include Product, Promotion, Price, Place, Participant, Physical Evidence, and Process.   The 7 Ps framework can assist marketers in making decisions regarding segmentation, positioning, and differentiation. Even for the same type of products with different brands, marketers can still drive higher sales through the improvement of a product’s marketing mix.     The empirical study about 7 Ps of home-sharing services   Building upon the 7 Ps marketing mix framework, I led a research team in a big-data, supervised machine learning analysis of over 1.14 million English reviews of 37,092 Airbnb listings in San Francisco (SFO) and New York City (NYC). We aimed to discover new meaningful business intelligence through the analysis of an immense quantity of online review information that is created by consumers in the cyber marketplace