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To Capture Those Customers Who Don’t Want to Leave Facebook

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I feed my blog to my Facebook page and LinkedIn profile so that my friends in my social networks can read my blog there as well. Facebook also allows my friends to leave comments there, but such comments are not linked to my blog. Soon, I noticed a friend of mine only posted his comments on Facebook. I asked him why he does not want to post his comments on my blog. If he did, he would be able to interact with other people who are not my Facebook friends. He told he prefers “Facebook” over other channels because he only “Facebook” things. He is a perfect example of those who like Facebook so much that they don’t want to leave Facebook at all.

In order to capture these loyal Facebook users, businessmen try their best to work on the technology, allowing customers to place orders without leaving Facebook. Most of all, “fans” who follow a business are probably loyal customers already. Smart businessmen have come up with several solutions. Kim Boatman (Inc.com) introduced several Facebook business apps that help business keep their “fans” on Facebook:

· Shopping Tabs: it charges a $20,000 to $25,000 setup fee; “completion of the transaction is moved seamlessly to the retailer’s traditional website.”
· “Payvment” (not “Payment”): It is a free shopping cart app that allows Facebook users to make a payment through PayPal. However, consumers have to grant the access of this app before shopping. Items from different retailers can fit into one “Payvment” shopping cart.
· Alvenda: this app uses Web 2.0 technology. Consumers can shop either on Facebook wall or in newsfeed post. Other than this, I cannot find more detail descriptions from Boatman’s post.
· CartFly: it charges business 3% transaction fee, but only accepts Amazon Payments transactions.

I won’t feel surprised to see more new Facebook business apps in the near future. Like it or not, we had better know how to do business on Facebook. Do you agree?

References:
Inc.com: http://tinyurl.com/linchikwok03312010
Picture was copied from http://www.facebook.com/
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