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Luxury Movie Theater

Probably because people spend less money on travel and restaurants, movies become more popular these days. Sales are up to $10.6 billion. The trends are: we see more 3D movies; restaurants in a theater location often offer dinner-movie specials. Now, consumers can even enjoy “luxury experience” in theaters.

As reported in the video, Boston introduced a high-end movie theater in August 2008. In addition to luxury seating, consumers can request service from waiter and waitress during movies. USA Today also discussed the luxury trend of theaters. Developers are building more luxury dine-in movie theaters. This “dine-in” concept has been tested in Australia and Singapore, which attract 2.5 million moviegoers a year ($35 each). Amenities in some luxury theaters include adult-only clubs, lounges, and outlets for Hors d’Oeavres.

Luxury theaters create a new experience for consumers. Just because they want to enjoy a movie, they don’t have to give up tasty food and good drink for soda and popcorns anymore. The market of luxury theaters provides another business opportunity for restaurants and the managed services segment.

Would you consider working in a high-end movie theater? As a consumer, would you prefer to watch a movie in a luxury movie theater?

References:
USA Today: http://tinyurl.com/linchikwok03122010
Video was downloaded from: http://tinyurl.com/linchikwok03122010V
Picture was copied from: http://tinyurl.com/linchikwok03122010P

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