Coke or Pepsi: A Factor Influences Consumers’ Hotel Choice?

I did not notice people will choose a hotel over the others because of a soda sold in hotel’s vending machines. Actually, I never imagine anyone would. Well, I was wrong. According to USA today’s forum, soda brand may influence people’s decision in their hotel stays.

“Marriott and their brands have Pepsi, I avoid them. Hilton brands have Coke, so all other things equal, I go there.” Obviously, this is a response from Coke’s fan.

Selling what soda is often the corporate office’s decision. It deals with vender relationships and customer relationships. Pepsi and Coke have been always fighting with each other. Some people choose one over the other; some don’t care much. My point is yes, indeed, we need to listen to our customers. However, at the time when we cannot satisfy everyone (nobody can anyway), we have to make a choice. The key is whether we can satisfy our target customers’ need --- if our target customers like Pepsi, then we will work with Pepsi. If they like Coke, we will put Coke on the shell.

Assuming Coke and Pepsi has become an influential factor of hotel choice, what other “un-heard-of” factors that may affect customers' choices of a hotel stay?

References:
USA Today: http://tinyurl.com/linchikwok03052010
Picture was copied from: http://tinyurl.com/linchikwok03052010P

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