Even though Groupon can substantially increase the traffic of a business (as suggested in the second NBC News video), business owners may also feel the burden of carrying the costs of deep discounts and commissions (as suggested in the first CNN News video). In fact, the CNN News video also mentioned e-mail promotions --- you may be interested in a relevant discussion on E-mail Marketing in this blog. What do you think? Does Groupon benefits or hurts business?
Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe