Even though Groupon can substantially increase the traffic of a business (as suggested in the second NBC News video), business owners may also feel the burden of carrying the costs of deep discounts and commissions (as suggested in the first CNN News video). In fact, the CNN News video also mentioned e-mail promotions --- you may be interested in a relevant discussion on E-mail Marketing in this blog. What do you think? Does Groupon benefits or hurts business?
In the unparalleled world of COVID-19, individuals are flooded with choices: whether it be what to eat or what church service to watch. While there are marketing strategies to get consumers to purchase products to immediately increase sales, it may be a more beneficial to engage with low spending consumers in the short term, so that businesses can keep them for the long term. Social media game strong During this time, it is crucial to keep social media posts constant and consistently more than ever before. A recent podcast by eMarketer reports that social media outlets such as Facebook have seen a significant rise in usage. The reality is that individuals have more time on their hands, which is why it is important for businesses to utilize their free time to create content for their social media channels. In a recent interview with the hospitality net, Leland Pillsbury stated “Customers are going to come back...And if you allow your competitors to reengage with the guests before