We have discussed several examples of how social media may do for a business in this blog before --- e.g. 4food and Mobile Food Truck (a Facebook video). This CNN video provides another successful example of using social media in mobile cupcake business. Even though this video does not reveal much new information, it shows the importance of tying every social media tool together. This is the way to build a brand with consistent messages and maximize the strengths of a variety of social media tools. Do you agree?
Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe