Skip to main content

Another Example of How Social Media May Do for a Business

We have discussed several examples of how social media may do for a business in this blog before --- e.g. 4food and Mobile Food Truck (a Facebook video). This CNN video provides another successful example of using social media in mobile cupcake business. Even though this video does not reveal much new information, it shows the importance of tying every social media tool together. This is the way to build a brand with consistent messages and maximize the strengths of a variety of social media tools. Do you agree?

Comments

  1. This is a simple idea that was well implemented to get their name out there. Not only is their advertising free, it is real time advertising, meaning that rather than putting an add in the paper for the following week they are letting the customer know exactly where they will be at a moments notice. This is beneficial to the consumer to know immediately because they may forget about advertisements they read in the paper. Most people get twitter updates on there phone making it a friendly reminder to spend their money; especially if they are in the area when they get the twitter update.

    ReplyDelete
  2. I've heard about this through food network. They have the whole "Truck Race" for foods and now a days i seem more travel trucks than actually sit downs. There's a truck called "waffle and dinges" and it was featured on food network for serving delicious Belgian waffles. The way they become so famous is because you have to catch them on the right time. They advertise through facebook and twitter because social media and technology plays a huge role in our lives today.

    ReplyDelete

Post a Comment

Popular posts from this blog

Yammer: A Social Networking Site Exclusively for the Workplace

Effective internal communications among employees are related to some desirable organizational outcomes, such as robust morale, a clear vision, low turnover, and high employee engagement. The question is what platform can serve the purpose. This ABC News video introduces “ Yammer ,” an exclusive internal communication tool for companies. A user must use a valid company e-mail address to sign up for an account. Once an account is validated, the user will be led to the company page that is pretty much like a Facebook page. The difference is that only the users whose e-mail addresses share the same domain can see the wall and communicate with each other. I have no question about whether Yammer could be a useful internal communication tool for companies, but I just wonder: how many social networking sites do people need for communication? Why people have to “create” so many platforms or channels for “effective communications”? To many people, Facebook is only for “friends,” whe

How Covid-19 will change the HR department? (by Vivian Tan)

With the current pandemic happening, many businesses are having a hard time. It is hard for them to maintain to pay all their employees, and many things have changed on how companies are running during Covid-19. Because of this virus, employees work from home and might lack the motivation to finish their tasks. Many businesses shut their doors infinitely and file for bankruptcy because it is hard to pay their employees, and there are not many businesses coming in. In the hospitality industry, the HR department must create policies and answer questions from the outbreak. It is also essential that they communicate with workers for any updates and make sure that it does not affect their daily operations.     When it comes to covid-19 concerns, the HR department should communicate with the employees for any updates on the virus, such as informing employees about policies, personal hygiene, posting signs around the workplace about symptoms of the virus, and wear masks. Also, asking employee

The 2020 hospitality and tourism trends that will likely stay in 2021 and beyond

The COVID-19 pandemic had made an unprecedented impact on the   global economy   in 2020. The good news is the long-waited COVID-19 vaccines will   soon become available . Let’s hope that the coronavirus will disappear soon as we enter the New Year.     Looking back before we look forward   At year-end 2019, I predicted a few   2020 trends   in hospitality, retail, and tourism businesses. For example, I recommended that we should pay special attention to the following areas:      A shifting focus on food delivery, sustainable food, and quick-casual restaurants. Using AI and facial recognition in service operations.   The threats from Google, Amazon, and Airbnb as a (potential, new) giant tourism enterprise in the market.   Investors’ growing interest in boutique retail stores and hotels. Customer loyalty issues as more travel companies adopted the dynamic pricing strategy even in their frequent traveler programs.   Safety issues during travel.     Certainly, the global pandemic was not