Skip to main content

Smart Phones as Room Keys

Starwood introduced a “Smart Check-In” pilot program in February 2010, allowing selected Starwood Preferred Guests (SPG) to skip the Front Desk and use their SPG cards as room keys. This pilot program provides guests an option of skipping the Front Desk during their stay. Today, InterContinental Hotel Group (IHG) introduced a similar pilot program at the Holiday Inn & Suites Chicago O’Hare and the Holiday Inn Express downtown Houston. In these two locations, guests may choose to use their smart phones as room keys (as demonstrated in the embedded video). Here is how it works:

• Guests opt to participate in the program by registering through e-mail or at the Front Desk.
• On the day of arrival, the room number as well as a secured link will be sent to the registered guests’ smart phones via text messages.
• Guests may then open the door with the secured link.

Even though IHG plans to introduce this “mobile-key” concept to more properties, guests may still choose between the smart-phone key and the traditional keycard options. As a manager, how do you evaluate this smart phone practice as a company’s mobile strategy? As a customer, how do you use your smart phones when you travel?

References:
U.S.A. Today: http://tinyurl.com/linchikwok09202010
The embedded video was brought to us via http://innovationcenter.ihg.com/

Comments

  1. I like the idea of using ones mobile as a room key. The only idea I do not like is skipping the front desk and knowing/ talking to the workers (guest interactions). In some ways I feel less of a security at times if I was a worker in some unexplainable. But I think it is a great idea of not going through the hassle to wait at the front desk and check in. Especially if you are coming in late or in a rush.

    HPM 321
    Sara Hwang

    ReplyDelete

Post a Comment

Popular posts from this blog

Luxury vs. Millennials and Their Technology: The Ritz-Carlton (By Julia Shorr)

Embodying the finest luxury experience, The Ritz-Carlton Hotel Company, LLC has been established since 1983. In 1998, Marriott International purchased the brand offering it more opportunity for growth while being independently owned and operated. They are known for their enhanced service level as the motto states, “Ladies and Gentlemen serving Ladies and Gentlemen”. The luxury brand now carries 97 hotels and resorts internationally and is attempting to keep the aspects of luxury while keeping up with the trends of the technologically improving generations. The Varying Demographics of the Target Market The Ritz-Carlton’s typical target market includes: business executives, corporate, leisure travelers, typically middle-aged persons and elders, and families from the upper and upper-middle class section of society .   This infers a large range of types of travelers in which all are similar in that they are not opposed to spending extra for the luxurious ambiance. However, with

The challenges of SB 93 (California Senate Bill No. 93) will impose on the employers and their human resource management team (by Brittany Schaffer)

The COVID-19 pandemic started in early 2020, and it has caused massive changes within a short period of time. One of the most rememberable effects of the COVID-19 pandemic was that businesses had to come to a complete halt, forcing them to lay off employees. California's unemployment rates went up.  Now that the stay-at-home orders have lifted, people start to come out. Businesses are now reopening, looking to rehire their laid-off employees. Before the pandemic, employers had the option of recalling only a certain number of laid-off employees they would want to rehire based on employees' job performance. That option had been changed after Governor Gavin Newsome signed into law - Senate Bill 93, which went into effect on April 16th, 2021. The California Senate Bill No. 93 (SB 93) According to SB 93, companies in specific industries, mainly the hospitality industry, have the obligation to provide job opportunities in written form to qualified employees being laid off due to COVI

Is It OK for Hotel Staff to Wear Piercings and Tattoos?

Time has changed. I see more and more college students wearing piercings and tattoos nowadays, but is it OK for hotel staff to wear piercings and tattoos? The answer is “no, no, no.” According a report at USAToday.com, customers across the board do not want to see any hotel workers with pierced eyebrow, pierced tongue, tattooed arm, or nose ring. Some may argue that tattooed and pierced workers may seem more acceptable in edgy boutique hotels as compared to the big franchised hotels, but the survey results did not find any differences among a variety of lodging products. Many respondents believe people who wear visible tattoos and piercings are taking a high risk of their professional lives. If you stay in a hotel, do you mind being served by tattooed and/or pierced staff? What if you are the one who makes the hiring decision? References: USAToday.com: http://tinyurl.com/linchikwok08042010 Picture was downloaded from http://tinyurl.com/linchikwok08042010P